A flagship digital boutique where product storytelling, motion and commerce blend into a single seamless purchase journey.
- Industry
- Direct-to-Consumer
- Year
- 2024
- Duration
- 10 weeks
- Services
- Luxury Website Development · UI/UX Design · Data & Analytics
+41%
Conversion rate
Sessions to completed order, compared like-for-like year over year.
+2.4×
Average session depth
Editorial and product views per session.
-52%
Checkout drop-off
Between cart and payment confirmation.
96
Mobile Lighthouse
Performance score on a throttled mid-range device.
A premium product sold through a checkout that felt like a spreadsheet. The editorial content lived on one platform, the store on another, and the gap between the two was where most of the traffic quietly left.
Disciplines applied
Four moves that shaped the build, in the order they mattered.
- 01
One journey, not two sites
Editorial and catalogue merged into a single system, so a story can add to cart without a context switch.
- 02
Product as the hero
WebGL product views with a static fallback, art-directed per collection and budgeted so mobile never pays for the effect.
- 03
Checkout out of the way
Three steps, wallet payments first, address autocomplete and zero surprise costs after the first screen.
- 04
Instrument the funnel
A tracking plan written before build, so post-launch decisions were made on evidence rather than opinion.
What shipped
- Editorial and commerce unified
- WebGL product views with fallback
- Three-step checkout with wallets
- Tracking plan defined pre-build
- Consent-aware analytics
- Sub-second navigation transitions
Built with
- Next.js
- TypeScript
- Three.js
- Shopify
- Tailwind CSS
- PostHog
- Cloudflare
Every repository, cloud account and piece of documentation was handed over in the client's own organisation, with a walkthrough recording for the internal team.
“Every detail feels intentional. Our conversion rate tells the same story our customers do: it simply feels premium.”
Most engagements start with a brief that has more ambition than certainty. Send it over and we'll tell you honestly what we would do.